Jordan Butcher, d.b.a. Strange Practice

Stetson

Capturing evergreen outdoor imagery for the inventor of the cowboy hat

Capturing evergreen outdoor imagery for the inventor of the cowboy hat

Photography and motion art direction for Stetson’s outdoor hat collection, photographed in the lush Olympic Mountains.

Project detailsProject details

Stills and motion are shot with a mobile-first approach, ensuring they perform well across Stetson’s website and paid social ads.