Photography and motion art direction for Stetson’s outdoor hat collection, photographed in the lush Olympic Mountains.
The images are an intentional departure from the brand’s traditional cowboy narrative, extending the brand to the farthest reaches of the American West.
Brandon Scott Herrell, photography
Tyler Kalberg, cinematography
Therese Lefebvre, stylist
Oh! Mgmnt, production
Stills and motion are shot with a mobile-first approach, ensuring they perform well across Stetson’s website and paid social ads.