Strange Practice is a design office founded by Jordan Butcher, working from the Appalachian hills outside of Washington DC. The studio specializes in brand identity and music packaging.

Working in a place so deeply shaped by blue-collar culture has a profound impact on his aesthetic, perspective, and, most assuredly, his work ethic. Jordan is hell-bent on helping legacy brands re-establish their place in the market, and new ones carve out a home of their own.

Portrait by Shara Lee

Capabilities


Design

Brand Identity
Interiors
Environments
Print & Packaging
Signage
Web Design

Strategy

Brand Strategy
Product Ideation
Naming
Positioning
Content Strategy
Creative
Direction

Campaigns
Consulting
Content Creation
Curation
Naming
Research
Art
Direction

Advertising
Brand Guidelines
Catalogs
Events
Exhibitions
Photography

Clients