Strange Practice
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The creative office of Jordan Butcher, a New York City-based art director and graphic designer creating meticulously detailed work for people who make tangible products and artists connected to independent subcultures.

Stetson
Evergreen outdoor content
Art Direction
Ernesta
Setting the style for stills and motion
Creative Direction & Art Direction
3sixteen
New territory for an existing mark
Identity Design
REI
Looking back pushes a brand forward
Identity Design
Filson
Updated e-commerce photography
Art Direction
The Brutalist
An experimental and artful beer brand
Naming, Creative Direction, and Design
Huckberry
A new brand identity sparks growth
Identity Design
King State
Beer, wine, coffee, and food
Creative Direction & Design
Filson
Heritage-inspired brand codes
Design
JMSN
Priscilla
Art Direction & Design
Thrice
Major/Minor
Art Direction & Design
Caspian
On Circles: The Complete Sessions
Art Direction & Design
Rosetta
The Anaesthete
Art Direction & Design
Caspian
On Circles
Art Direction & Design
Noah Gundersen
White Noise
Art Direction & Design
Minus The Bear
OMNI
Art Direction & Design
Rosetta
Utopioid
Art Direction & Design
Noah Gundersen
Carry The Ghost
Design
Cataldo
Literally Main Street
Art Direction & Design
Daisyhead
I Couldn't Face You
Art Direction & Design
Thrice
Horizons/East
Art Direction & Design
Noah Gundersen
Lover
Art Direction & Design
Souvenirs
Love For the Lack of It
Art Direction & Design
Caspian
Dust and Disquiet
Art Direction & Design
James McAlister
Scissortail
Art Direction & Design
No New Kinda Story
Documentary film and coffee table book
Naming, Creative Direction, and Design
Flat File
Deconstructing iconic art exhibitions
Naming, Creative Direction, and Design
John Keatley
The debut photography monograph
Design