Jordan Butcher, d.b.a. Strange Practice

Filson

Heritage-inspired brand elements for a new era

Heritage-inspired brand elements for a new era

Strange Practice has supplied a wide range of graphic work for heritage outdoor and workwear apparel manufacturer Filson, helping elevate the brand from an ‘attic find’ to recognizable worldwide in both traditional workwear and fashion circles.

Project detailsProject details

The challenge is keeping the brand’s soul intact, matching originals as closely as possible when remastering existing artwork, and treading carefully when creating from scratch.

Original patent seal, c. 1900

Remastered patent seal

Original patent seal, c. 1900

Original patent seal, c. 1900

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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
A photograph of a brown REI rain jacket.
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