Strange Practice has supplied a wide range of graphic work for heritage outdoor and workwear apparel manufacturer Filson, helping elevate the brand from an ‘attic find’ to recognizable worldwide in both traditional workwear and fashion circles.
The challenge is keeping the brand’s soul intact, matching originals as closely as possible when remastering existing artwork, and treading carefully when creating from scratch.
Original patent seal, c. 1900
Remastered patent seal
Original patent seal, c. 1900
Original patent seal, c. 1900