Filson, the original Gold Rush outfitter, has been manufacturing rugged, overbuilt clothing for well over a century. Following acquisition by private equity, the brand’s decades-old product photography was in urgent need of a modern refresh.
Filson’s history sets the template — drawing from antique catalog references, applicable SKUs were restyled to match.
Cruising shirt illustration, circa 1900
Photographed Cruising shirt
Cruising shirt illustration, circa 1900
Cruising shirt illustration, circa 1900