A library of heritage-inspired
graphics for Filson

Design

Strange Practice has supplied a wide range of work for Filson, helping elevate the brand from an ‘attic find’ to recognizable worldwide in both workwear and fashion circles. The main challenge is keeping the brand’s soul intact, matching the originals as closely as possible, and treading carefully when creating from scratch.

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The Filson manufacturer’s mark, remastered

Heritage In High Definition

All Filson graphic work must be allowed to patina naturally in the environment rather than applying faux-texture to simulate age. All new marks are directly inspired by the archive, so they always feel at home with images that are, in many cases, over 100 years old.

Photo by Peter Sutherland

A neon sign with an arrowhead in the middle with words around it that read "C.C. Filson Co. Seattle, Wash"

Photo by Peter Sutherland

Collaborators

Creative Direction by Alex Carleton & Maurizio Donadi

A library of heritage-inspiredgraphics for Filson

Heritage In High Definition

A library of heritage-inspired
graphics for Filson