Strange Practice
Filson is the original Klondike gold rush brand, supplying outdoorsmen and women with overbuilt clothing for 125 years. Strange Practice has worked on a wide range of projects, helping elevate the brand from cult status to recognizable worldwide. Although the Filson’s visual language has continued to evolve with time, this work has remained the building block their brand identity.
Discipline
Design
Art Direction
Art Direction
Collaborators
Creative direction by Maurizio Donadi & Alex Carleton
Additional art direction by Danny Harmon
Additional work by Partners & Spade
Additional art direction by Danny Harmon
Additional work by Partners & Spade