Strange Practice is the office of New York-based creative director, art director, and designer Jordan Butcher.

Jordan is a creative powerhouse — far beyond a jack-of-all-trades. At this point there are few physical or digital landscapes he hasn’t shaped. He’s capable of both independently tackling large projects, or supplementing in-house teams.

He started working as a teenager in West Virginia, making artwork for local hardcore punk bands. By the age of twenty, he had relocated to Seattle, WA where he spent well over a decade working both in-house and in the agency system. Jordan is well-read, well-traveled, and well-connected. No matter the client — artist, institution, or corporation — he applies his deep-rooted Appalachian work ethic with acclaimed results.

The most successful projects have specific goals. Without strategy that establishes intent, we’re just pushing pixels.

It’s beneficial to be aware of what’s popular. But... it’s critical to be wary of trends, most have an inevitably short shelf life.

The details are never frivolous. All decisions, no matter how minuscule are all in service of the larger idea.

Everyone and every brand has a story. Design can go beyond the expected and uncover what’s most impactful.

Some things are objectively good or bad. When thoughtful design and strategy are paired, they become unassailable to individual preferences.

‍Iteration can be more effective than starting over. Successful design often preserves the language of what’s come before.