Stetson

Over 150 years of genuine American heritage

Photography Direction
Film & Motion Direction

Art direction for Stetson’s fall/winter 2024 campaign, set against the rugged landscapes of the Olympic Peninsula. The images capture a distinctive shift from Stetson’s traditional cowboy narrative, showcasing the brand’s hats and outdoor apparel in a strikingly untamed, Pacific Northwest setting, stretching the brand’s story to the farthest reaches of the American West.

Stetson

Over 150 years of genuine American heritage

Photography Direction
Film & Motion Direction

Art direction for Stetson’s fall/winter 2024 campaign, set against the rugged landscapes of the Olympic Peninsula. The images capture a distinctive shift from Stetson’s traditional cowboy narrative, showcasing the brand’s hats and outdoor apparel in a strikingly untamed, Pacific Northwest setting, stretching the brand’s story to the farthest reaches of the American West.

Still photography by Brandon Scott Herrell

Cinematography by Tyler Kalberg

Styling by Therese Lefebvre

Production by Oh! Mgmnt

Talent: Karli Durden & Tobias Hayduk