Strange Practice
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Stetson

Photographed in the rugged landscapes of the Olympic Peninsula in Washington State, the images are an intentional departure from Stetson’s traditional cowboy narrative — showcasing the iconic hats and apparel in the untamed forests of the Pacific Northwest, extending the brand to the farthest reaches of the American West.

Art Direction
00:00
/
00:00

Stetson

Photographed in the rugged landscapes of the Olympic Peninsula in Washington State, the images are an intentional departure from Stetson’s traditional cowboy narrative — showcasing the iconic hats and apparel in the untamed forests of the Pacific Northwest, extending the brand to the farthest reaches of the American West.

Art Direction
00:00
/
00:00

Motion footage captured in tandem with photography provides a dynamic complement to the stills

Still photography by Brandon Scott Herrell

Cinematography byTyler Kalberg

Styling by Therese Lefebvre

Production by Oh! Mgmnt

Talent: Karli Durden & Tobias Hayduk