Interior photography features the rug as part of a home’s wholistic design vision.
Ernesta’s interior styling uses eclectic taste to showcase the rugs, rather than leaning on highly stylized or trendy photography — elevating the brand beyond fast fashion.
Interior photography features the rug as part of a home’s wholistic design vision.
Ernesta’s interior styling uses eclectic taste to showcase the rugs, rather than leaning on highly stylized or trendy photography — elevating the brand beyond fast fashion.
The stakes are high for product photography. The images must put the consumer at ease that what they see on the website is what they’ll get on delivery day.
Each rug is photographed in several angles to highlight pile, serging, pattern, and texture.
Finding trustworthy information of quality in rugs is harder than you might think. Ernesta’s chief merchant is on a mission to change that through clear educational video content.
Not only has this work set the standard for Ernesta’s creative direction moving forward, but it has also played a pivotal role in positioning the brand for sustained momentum and growth, including the expansion into multiple physical locations and securing additional funding rounds.
Product photography by Will Styer, assisted by Lauren Barr
Interior photography by Pippa Drummond & Alice Gao
Quality video directed and edited by Wilson Cameron
Hair and makeup by Alex Levey & D’Angelo Alston
Talent styling by Alexis Badiyi
All set styling by Nora O’Neil
Production by Oh! Mgmt