The collection mark expands on 3sixteen’s existing mark and creates a new brand code that conveys speed and movement. Instantly recognizable, but a totally new expression.
Primary symbol
3sixteen Active Collection mark
3sixteen Active Collection mark
Reflective heat transfers of the mark provide visibility for morning and dusk runners. The rounded icon is the perfect counter to the clean, straight lines of of the garments.
Photography by David Hashim
Original symbol by Studio Mast