The Brutalist is a brewing facility in St. Petersburg, Florida focused on simple beer with a collaborative bend. Strange Practice worked with the owners and brewers to create a simple and bold brand that leaves room for interpretation.
The Brutalist is a brewing facility in St. Petersburg, Florida focused on simple beer with a collaborative bend. Strange Practice worked with the owners and brewers to create a simple and bold brand that leaves room for interpretation.
Good beer conceals high art and complex science within simple forms, just like Brutalist architecture. The nod to the movement, aside from sounding ominous and dark — a common trope in craft brewing — is a perfect representation. The purpose of the brewery, as the name suggests, is to strip away all unnecessary decoration and focus solely on the basic materials — in this case, single hop varietals.
Robin Hood Gardens, 1972
London, England
Orlando Public Library, 1966
Orlando, FL USA
Orlando Public Library, 1966
Orlando, FL USA
The brand identity for The Brutalist is simple — a set of internally stacking squares, one side for each of the fundamental ingredients of beer. The wordmark is a system of mono-sized geometric letters that can be stacked or aligned in any way.
The brand identity for The Brutalist is simple — a set of internally stacking squares, one side for each of the fundamental ingredients of beer. The wordmark is a system of mono-sized geometric letters that can be stacked or aligned in any way.
For canning, the labels are a standardized system. Each beer has a pattern of black on a solid, with a small strip for release information. The visual language of The Brutalist is mysterious and simple, in many ways an anti-brand. It serves the beer and the people who make it, not the brand itself.
