A library of heritage-inspired
graphics for Filson


Strange Practice has supplied a wide range of work for Filson, helping elevate the brand from an ‘attic find’ to recognizable worldwide in both workwear and fashion circles. The main challenge is keeping the brand’s soul intact, matching the originals as closely as possible, and treading carefully when creating from scratch.

Heritage In High Definition

All Filson graphic work must be allowed to patina naturally in the environment rather than applying faux-texture to simulate age. All new brand marks are directly inspired by the archive, so they always feel at home against images that are, in many cases, well over 100 years old.


Creative Direction by Alex Carleton & Maurizio Donadi