Ernesta is making custom-sized rugs (traditionally complex to purchase) easily available direct-to-consumer.
In DTC business, especially in the design space, presentation is paramount — For Ernesta, accurate color and texture in photography drives growth and reduces returns. Video content should balance style, education, and inspiration. All brand assets are designed to be modular, for use across e-commerce, social, paid ads, and beyond.
Ernesta is making custom-sized rugs (traditionally complex to purchase) easily available direct-to-consumer.
In DTC business, especially in the design space, presentation is paramount — For Ernesta, accurate color and texture in photography drives growth and reduces returns. Video content should balance style, education, and inspiration. All brand assets are designed to be modular, for use across e-commerce, social, paid ads, and beyond.
The stakes are high for product photography. The images must put the consumer at ease that what they see on the website is what they’ll get on delivery day.
Each rug is photographed in several angles to highlight pile, serging, pattern, and texture.
The stakes are high for product photography. The images must put the consumer at ease that what they see on the website is what they’ll get on delivery day.
Each rug is photographed in several angles to highlight pile, serging, pattern, and texture.
Interior photography features the rug as part of a home’s wholistic design vision.
Ernesta’s interior styling uses eclectic taste to showcase the rugs, rather than leaning on highly stylized or trendy photography — elevating the brand beyond fast fashion.
Finding trustworthy information of quality in rugs is harder than you might think. Ernesta’s chief merchant is on a mission to change that through clear educational video content.