Strange Practice has partnered with 3sixteen on special projects for more than a decade.
For their first athlete-focused apparel, the brand wanted to slightly refresh it’s the main symbol to set the Active Collection apart from the core line.
Strange Practice has partnered with 3sixteen on special projects for more than a decade.
For their first athlete-focused apparel, the brand wanted to slightly refresh it’s the main symbol to set the Active Collection apart from the core line.
The collection mark expands on 3sixteen’s existing mark and creates a new brand code that conveys speed and movement. Instantly recognizable, but a totally new expression.
Primary symbol
3sixteen Active Collection mark
3sixteen Active Collection mark
Reflective heat transfers of the mark provide visibility for morning and dusk runners. The rounded icon is the perfect counter to the clean, straight lines of of the garments.
