Primitive modernity
Via Verano's ever-changing products range from meditation pillows to organic tees — all handmade, all with a hippie bend, all focused on clean lines and a high level of utility and functionality. Every piece of the brand's identity reflects that juxtaposition. Rather than leaning on primitive illustration or wacky 60s typography, a minimal and modern approach takes the lead — understated and approachable luxury. On-trend without trying. The labeling system can expand or shrink to accommodate any product or collaboration Caroline dreams up.